ABOUT ABBY

People often ask me how I got into food writing and photography, and the truth is that I’ve always known that I was good at two things: telling stories and cooking food. I started working in restaurants when I was 15 years old and studied journalism at university. I tried to write about other things – business, finance, current events – but it always came back to food. I’m a biscuit baking minstrel, and that’s just fine by me. Now I have the privilege of helping food-based businesses tell their story.

All biscuits aside, I’m a social media specialist with a background in journalism and digital marketing. I’ve worked independently with local restaurants, breweries and products such as L’Abattoir, Slow Hand Brewing, and Glory Juice. I also gained agency experience at SMC Communications, an award-winning PR agency specializing in restaurants and hospitality.

 

I’ve worked with outlets like CBC Radio One, BC Business, The Vancouver Sun, Edible Vancouver, and Metro News (may it rest in peace). I also did a stint in Ghana with Journalists for Human Rights, where I supported local journalists in developing radio documentaries on social issues. When I returned to Vancouver, I did a little soul searching (mid-twenties crisis, if you will) and moved into communications, taking on clients such as Central City Foundation and the Vancouver School Board. Then one day, I got an opportunity that changed my life.

I was called upon to write a weekly restaurant column for Metro News, and through that, I found my calling. For two years, I explored new restaurants popping up in Vancouver – reporting back to the public what’s good and what could be, how to put this, improved. About a year into it, I realized that I wasn’t just writing about food. I was writing about cultural movements, the impact of gentrification, and industry trends. I learned that food is deeply personal and political.

 Around that time, I received requests to help foodie folks with their social media. Words were always my weapon, but in an ever-increasing visual world, my photos were grabbing attention. I decided to pursue digital marketing professionally and went back to add a Fundamentals in Digital Marketing Certificate to my arsenal.

 When Metro News was wrapping up, I decided to launch my own online magazine called Small Batch Vancouver. Through my exploration of local food, I realized there wasn’t a dedicated platform for local food producers who are the backbone of our food culture. From concept to completion, Small Batch is the embodiment of all the skills I have developed over the years and is becoming an increasingly important source of information for local foodies. 

 © 2021 ABBY WISEMAN